Which do your business use?
Banners, blogs, Direct Mail, Facebook, Google, LinkedIn, Radio, Sponsorship,….
On our last count we reached a possible 52 Marketing Strategies that a business might use!
Where would you start?
In today’s highly competitive business environment, it is essential for businesses to have a strong marketing strategy in place. One of the most effective ways to ensure that your business stands out from the competition and makes an impact on potential customers is by leveraging the power of the four marketing pillars.
These pillars are product, price, place, and promotion. Each plays an important role in helping your business reach its goals.
Product:
The product pillar focuses on the products and services you offer. This involves developing a strong brand identity, understanding customer needs and trends, and creating an effective pricing strategy.
Price:
The price pillar focuses on the pricing of your products and services. It is important to be competitive and create a pricing structure that meets the needs of your target market while still providing a good return on investment. This involves researching competitor pricing, understanding customer preferences, and testing different pricing strategies to determine what works best for your business.
Place:
The place pillar focuses on how and where your products and services will be sold. It is important to determine the best channel for distributing your products and services, such as online, in-store, or through a third-party distributor. This involves researching potential distribution channels, understanding customer preferences, and leveraging the benefits of different distribution channels.
Promotion:
The promotion pillar focuses on how you will promote your products and services. It is important to create an effective promotional strategy that effectively reaches your target market and drives sales. This involves creating an effective advertising strategy, leveraging digital marketing tactics, and developing relationships with influencers or media outlets. By understanding and leveraging the power of the four marketing pillars, you can develop an effective marketing strategy that will help your business stand out from the competition and drive sales. By taking the time to understand the needs of your target market and develop a comprehensive promotional strategy, you can ensure your business is well positioned to succeed in today’s competitive business environment.
Luckily, there is help for you!
Call 0161-881 2213 for a friendly, no obligation chat.
