When your business gets a new lead or enquiry – how long does it take you to get back to them?
10 minutes? An hour? A day? A week?
If you call after 10 minutes you have a 92% chance of getting hold of them.
If you leave it for 30 minutes it’s 65%.
After 2 hours it’s 39%.
Imagine what the number would be after a day or a week!
Scary.
As a business owner, responding promptly to new leads or inquiries can have a significant impact on your success. When potential customers express interest in your services, they expect a prompt response. As a business owner one of your main priorities is to convert leads and enquiries into sales. However, one common mistake that many businesses make is taking too long to respond to these leads.
Why is Responding Quickly to Leads and Enquiries Important?
- First Impressions Matter: When a potential customer reaches out to your business, their first impression is based on how quickly and effectively you respond. A slow response time can make your business seem unprofessional or disorganized, which can turn off potential customers.
- Competition is Fierce: In today’s market, competition is fierce. If you don’t respond quickly, your potential customers may move on to your competitors who respond faster.
- Customer Expectations: Customers today expect quick and efficient communication. If your business is slow to respond, it can lead to frustration and a negative perception of your company.
- The Buyer’s Journey: The buyer’s journey typically involves a series of stages, including awareness, consideration, and decision. The longer it takes for you to respond to a lead, the less likely they are to move from the consideration stage to the decision stage.
