Why do so many people big up work?
Last Thursday I gave feedback to a coaching client on a marketing flyer. Only a couple of tweaks needed. I asked her when they would be going to print.
“A week on Monday “, she replied.
Why would she say this? There’s 20 minutes work maximum needed to get that flyer ready for print. IT DOESN’T TAKE 10 DAYS TO DO 20 MINUTES WORK!
Another client told me he was putting aside some time over the next 2 months to do his first newsletter.
TWO MONTHS!
Why would he say this? IT DOESN’T TAKE MORE THAN A COUPLE OF HOURS TO WRITE AN ENTIRE NEWSLETTER- providing you think properly and do it in the right way.
And they’re not the only ones doing this.
Two people I was speaking with last week were pleading pity and claiming it would take “many hundreds of hours” to properly deploy Marcus Sheridan’s They Ask You Answer methodology in their business.
They are wrong. And foolish. Makes it feel like a bigger, more time-consuming task than it is.
And the price these people are paying for their procrastination and lack of speed is massive.
Huge.
Speed attracts money. It builds momentum.
Slow equals poor.
Nike are right. Just do it.
When you procrastinate, you waste valuable time that could be spent working on important tasks and projects. This can lead to missed deadlines, lost opportunities, and a general feeling of frustration and overwhelm. Fortunately, there are steps you can take to overcome procrastination and get things done in your business.
One of the main reasons people procrastinate is because they lack clarity about what they need to do. To overcome this, it’s important to set clear goals and priorities for your business. This will help you stay focused and motivated, and give you a sense of direction and purpose. Start by identifying your most important goals and breaking them down into smaller, more manageable tasks. Then, prioritize these tasks based on their importance and urgency. This will help you stay on track and ensure that you’re working on the most important things first.
Whatever the big things are on your list just do them.
Today. This week.
As always give me a call…
